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At Bewafaqi, accessible from bewafaqi.site, one of our main priorities is the privacy of our visitors and clients. This Privacy Policy document contains types of information that is collected and recorded by our “Profit-First” PPC systems and how we use it. As a California-aligned entity, we adhere to strict data processing standards to ensure that your store’s margin data, inventory levels, and customer insights are handled with the highest level of security. By using our website or services, you hereby consent to our Privacy Policy and agree to its terms regarding the collection of data for POAS (Profit on Ad Spend) optimization.
When you engage with our services, specifically for Google Shopping Feed Optimization or Margin-Based Bidding, we may collect information that identifies, relates to, or could reasonably be linked with you or your business. This includes personal identifiers such as your name, email address (contact@bewafaqi.site), and phone number, as well as commercial information like your product margins, cost of goods sold (COGS), and historical advertising performance data. We collect this information through direct interactions, API integrations with your E-commerce platforms, and automated tracking technologies like cookies to ensure our AI Profit Predictor can function with accurate, real-time data.
The information we collect is used exclusively to enhance your business’s profitability and our service delivery. We utilize your data to develop and maintain our Smart Inventory Sync Ads, ensuring that your budget is allocated only to profitable, in-stock items. Furthermore, your data allows us to transition your account from standard ROAS metrics to a more advanced POAS framework. We do not engage in the sale of your personal or business data to third parties. All data processing is done to improve bidding efficiency, refine feed structures, and provide you with detailed, transparent performance reports that reflect your actual bottom line.
Under the California Consumer Privacy Act (CCPA), California consumers have specific rights regarding their personal information. You have the right to request that we disclose the categories and specific pieces of personal data that Bewafaqi has collected about your business. You also have the right to request the deletion of any personal information we have collected, subject to certain legal exceptions. Since we do not sell data, the “Right to Opt-Out” of sale is inherently respected; however, you may still contact us to express your preferences regarding data portability and the limitation of sensitive data usage within our AI algorithms.
We implement robust technical and organizational security measures to protect your data from unauthorized access, alteration, or disclosure. Because our services require integration with third-party platforms such as Google Ads and Shopify, your data may be transmitted through secure APIs. Please note that while we secure the data within our control, these third-party platforms have their own privacy policies. We encourage our clients to review the privacy practices of any third-party tool we integrate into their “Profit-First” strategy. Bewafaqi is not responsible for the data practices of external advertising platforms or software providers.
As we develop our AI Profit Predictor and automated bidding tools, we may use machine learning models to analyze your store’s performance data. This automated processing is designed to provide you with a competitive advantage by identifying high-margin opportunities faster than manual analysis. You have the right to inquire about the logic involved in our automated decision-making processes. We ensure that our AI remains a transparent “glass box” rather than a “black box,” providing you with clear insights into why certain bidding decisions were made based on your inventory and profit data.
Bewafaqi reserves the right to update this Privacy Policy to reflect changes in California law or our internal data processing practices. Any changes will be posted on this page with an updated “Effective Date.” We recommend that you review this policy periodically to stay informed about how we are protecting your information. If you have any questions, concerns, or requests regarding your data privacy or our compliance with California regulations, please reach out to our dedicated privacy team via the official channel provided below. Email: contact@bewafaqi.site